Brownes and Multiplier Media win Gold in “Oscars” of the business world for COVID-19 marketing campaign

Brownes Dairy and Multiplier Media win Gold Stevie award for Marketing Campaign of the Year – COVID-19-related Information.

• Brownes Dairy honoured for return of the Milkos, which saw household deliveries revived to help the community cope during the COVID-19 pandemic.
• Multiplier wins recognition for help to publicise Brownes’ efforts.
• Gold Stevie comes as Brownes Dairy scoops marketing and innovation awards.

Perth, Western Australia, 9 October, 2020: Brownes Dairy and Multiplier Media have received international recognition for their efforts to keep the West Australian community connected and informed during the COVID-19 pandemic lockdown.

Australia’s oldest dairy and the Perth-based marketing agency worked together to publicise Brownes‘ COVID-driven revival of the “Milko”, delivery drivers who bring fresh milk and other dairy products to local households.

This team effort was awarded a Gold trophy in the Stevie Awards® for Women in Business, an offshoot of a globally-recognised series of honours known as the “Oscars” of the business world.

The Brownes Milkos have also just won Social Idea of the Year in the annual Mumbrella Awards – Australia’s premier marketing awards, and were awarded “best COVID Pivot” by the Australian Financial Review (AFR).

Brownes was also named in the top 10 most innovative companies for consumer goods and manufacturing by the AFR. 

The Brief

Brownes engaged Multiplier Media to help spread the word that it was reviving its iconic “Milko” to help vulnerable people to get the Brownes products they love.

Multiplier crafted a media campaign for Brownes combining traditional media releases with social media posts that gained widespread media coverage.

“The Multiplier team really enjoyed helping Brownes to promote the roll-out of the door-to-door milk service,” said Multiplier’s Managing Director Heidi Cuthbert.

West Australian customers have developed friendly relationships with their Brownes Milko, all of whom are Brownes Dairy staff members. 

Multiplier Media’s efforts to highlight these positive aspects of the campaign resulted in widespread media coverage for Brownes.

“It has really struck a chord of nostalgia amongst the people of Perth, and it also showed that Brownes Dairy was able to help and make sure people were cared for,” said Brownes Sales and Marketing Director Natalie Sarich-Dayton.

WA Premier gets involved

Multiplier Media also coordinated an event with the Premier of Western Australia, Mark McGowan to launch a new line of WA-made cheddar cheese products by Brownes, which emerged as one of the success stories for WA during the COVID crisis.

The campaign to promote the return of the Brownes Dairy Milkos service was upheld by the Stevie Awards as a shining example of businesses helping the wider community.