WA Pool and Spa Expo
Industry
Consumer products, lifestyle, events
Company
SPASA (WA) is Western Australia’s peak industry body for swimming pools and spas. Members of SPASA (WA) include leading pool builders, manufacturers, suppliers, retailers, technical servicemen, subcontractors, installers, consultants and other allied trades.
Strategy
Multiplier Media was engaged to market the Pool and Spa Show 2018 promotional campaign.
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Views on video
The number of views on the organisation’s marketing video produced by Multiplier Media to promote the event increased by 80% from 7982 to 14,385 views.
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Increase in ticket sales
Using a targeted remarketing strategy, social media campaigns, outdoor media, promotional videos and live streaming to social media, Multiplier Media have increased tickets sales year on year by 320%.
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Increase in website traffic
Multiplier Media’s digital marketing strategy increased the Pool and Spa Expo’s website traffic from 150 to 4663 sessions per week over the course of the campaign, up 300% in one month.
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Increase in Direct Searches
Through coordinated SEO, press, social media content and video, Multiplier Media was able to increase the Pool and Spa Expo’s website traffic by 23,700% during the course of the campaign. Traffic from Google search results also increased 9,250% during the digital campaign.
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More social engagement
Social engagement drove a 74% increase in ticket sales year on year during the final week as a direct result of this remarketing strategy.
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