Manufacturing, Construction, B2B, Technology
Pro9 Global creates fast and affordable prefabricated building systems with global application.
Pro9 Global engaged Multiplier Media to build its profile to attract investment, generate sales leads, and boost consumer demand for product.
Multiplier Media produced a 360º video for Pro9 Global to showcase its pilot 48 hour house build using its prefabricated structural wall systems.
Product Orders in 24hrs
Multiplier Media coordinated national media coverage to generate sales leads and boost consumer demand for product resulting in the highest number of orders to date in a single day.
Per 1000 impressions
To achieve the same level of media exposure, it would have cost Pro9 Global $25.17 per 1,000 impressions. Using Multiplier Media’s media relation services, Pro9 Global received the same coverage for $0.25 per 1,000 impressions.
E-Newsletter Open Rate
Recognising both a local and global opportunity, Multiplier Media developed a comprehensive marketing strategy, focused on targeting key construction corridors around the world. This resulted in a 44.2% open rate for electronic direct marketing emails, above the industry average 18.1%.
In Public Relations Value
Utilising Multiplier Media’s international construction and manufacturing journalist media network, Multiplier Media developed written and video news content to build an appetite for the product utilising the credibility of news networks.
Pro9 Global have been featured on Channel 7, The Australian Financial Review, Business News, and Markets Insider.
People Reached in China
Pro9 Global wanted to build a digital footprint in the world's largest business market - China. Multiplier Media wrote the release, translated the content and then our in-country business journalists made it happen.