Brownes
Industry
FMCG
Company
Brownes Dairy is Western Australia’s oldest, and most iconic dairy company. Established in 1886, the producer has been in operation for over 133 years.
Situation
Brownes Dairy approached Multiplier Media for the launch of its new renewable cartons. It wanted a multimedia PR and digital marketing campaign to promote its shift to more sustainable packaging.
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TV audience
Multiplier Media coordinated the talent (including school children), drafted key messages, shot regional footage on location, animated motion graphics, and edited the video content to air on Channel 7 news and across social media platforms.
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Online video views
The news story was placed on the Channel 7 News Facebook page and had an immediate impact.
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Increase in website visits
In just over 24 hours, Brownes website had a massive spike in consumer interest
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Media reach
In less than a week, Brownes message about its renewable carton had reached more than half a million people and drawn praise from the community.
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